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Did you ever wonder ‘How do bloggers make money?’ Gone are the days when blogs were only an online diary.
How Do Bloggers Make Money?Today, there is a startling amount of money to be made online from blogging and I’m here to answer that question “How do bloggers make money?”.
Affiliate MarketingBloggers make money with affiliate marketing. How do bloggers make money with affiliate marketing? In case you didn’t know affiliate marketing is selling other people’s products for a commission. Affiliate marketing is so great because you don’t need any product inventory, you don’t have to do any of the work, you just talk about other people’s products and get paid when someone buys. I broke down what affiliate marketing is into the simplest of terms. So to be really successful like Michelle Schroeder Gardener who made over $150,000 in March in affiliate marketing you will need to study. I don’t believe Michelle has made less than $50,000 a month in affiliate income in years. If you want to learn how to be a paid blogger, Michelle’s affiliate marketing method you can check out her course Making Sense of Affiliate Marketing. I took her course and it’s packed with valuable information. I’ve been making affiliate money ever since.
Sponsored PostsHow do bloggers make money with sponsored posts? Sponsored posts are when a company asks you to write about a product and you get paid for it. That’s how bloggers make money with sponsored posts. The key to a sponsored post is to write about a product you believe in and benefit your readers in some way. You cannot be fake and write about something that is garbage and not a good product. There are different ways bloggers can do sponsored posts, they can go through a company directly or through an influencers network. An influencers network is a network that matches a blogger or influencer with sponsorship opportunities.
Influencer NetworksBloggers make money with influencer networks such as Tapinfluence. How do bloggers make money with influencer networks? As a blogger, you sign up for the network, connect your blog and networks, and the influencer network will let you know know how much they will pay for sponsored posts, tweets, Instagram posts, or any other social media platform. The larger your reach as a blogger and influencer, the more you get paid. If a blogger contacts a company directly he cuts out the middle man. By checking what you are worth on an influencer network like Tapinfluence, you can get an idea of what to charge when you contact companies directly. *Hint* That amount you charge should be higher than what you are worth on the influencer network because you are cutting out the middle man and his cut.
Product Reviews and GiveawaysHow do bloggers make money doing product reviews? Bloggers make money doing product reviews by either getting paid to do the review or in exchange for the product itself. When I did product reviews, I would often ask for an extra product to do a giveaway. I wanted to benefit my readers as much as possible. I often was given very expensive products to review and I was happy to do a review and a give away without compensation. I always made sure the product always directly related to my niche and was something I really wanted to own. I could also receive compensation for doing a product review, but that is basically a sponsored post. Some of the company’s products I would review were just starting out so I felt the price of the product and by allowing me to have a second product have a give away was sufficient. That’s the beauty of being a blogger, you set your rates, you do what you feel is best for your blog and business. That’s how bloggers can make money doing product reviews and giveaways.
ReputationBloggers don’t want to damage their reputations so they like to keep those product reviews honest. Product reviews and giveaways are great ways for bloggers to build their readership. More readers = more money in other areas like affiliate marketing. If a blogger has a giveaway and does a product review, they can also be an affiliate for that product, and make money that way too, win/win right?
Premium ContentBloggers can make money by charging for premium content. They can have a membership site where they only give their best content for a monthly fee. Premium content is a great way for bloggers to make money while adding value to their readers. This type of setup is great for bloggers who are in any type of educational niche. They create highly valuable content that they charge extra for. Any type of niche can have premium content as long as it adds value for their readers.
Subscription SitesHow do bloggers make money charging for premium content? Bloggers can turn that premium content into a complete subscription site. They don’t have to have much free content at all. It’s a great way for bloggers to make money. Let’s say a blogger has 2000 members for their premium content subscription, and they charge $25 per month per member. That’s $50,000 a month. Not bad right? Not bad at all. Kind of makes you want to quit your day job huh?
Tip JarsHow do bloggers make money with tip jars? People tip for coffee, why not tip a blogger? Bloggers can create a tip jar with PayPal and make a couple of bucks. Depending on how many visitors their blog gets, how generous the readers are, and how good they are at soliciting tips, a blogger could make a lot of tips.
PatreonHow do bloggers make money with Patreon? Patreon is a crowdfunding platform. It’s similar to a subscription for premium content, but it’s more balanced between free and premium content. Bloggers create extra content and content upgrades for their fans through Patreon. Patreon has different pricing tiers you can offer your readers or fans, with a model of the more they pay the more they get! Patreon isn’t just limited to bloggers, podcasters, YouTubers and any other kind of content creator can make money with Patreon.
Bloggers Make Money With ServicesHow do bloggers make money with services? Some bloggers can make money by charging for consulting and coaching. Being a life coach sounded like some crazy far-out thing just a few years ago but today many successful people use and employ a life coach. There are many bloggers making great money charging for services. Sure you can make money from consulting and coaching but it’s not passive income. This means you have to actually show up to do the work and get paid. You can’t “set it and forget it” like other ways bloggers make money. But consulting and services are still a great money-making option for many bloggers. I know of coaches who charge upwards of $60,000 a year to each client for coaching. With that kind of price tag, their students get awesome results! That’s how bloggers make money with services.
- Design – such as a logo or web design. Perhaps even a blog banner or an ad
- Coaching – any type, weight loss, success coaching, you name it, there is a coach for that
- Consultations – A blogger can be a consultant for any niche. Starting a blog, branding, SEO, site design, etc.
- These are just a few services a blogger can make money doing, you can’t even count the many ways how bloggers can make money with services!
What a terrific post. It’s packed with information that a Blogger can use to monetize their Blog.
While I knew about how influencer’s can earn money I did not know about ‘TapInfluence’. I checked out their website and did a quick search in Google for sites like TapInfluence. Boy was I surprised at what I saw.
I’m definitely going to study this space more carefully than I had done before. Here are some interesting sites my Google search turned up.
The Most Popular Influencer Marketing Platforms Reviewed
8 Influencer Marketing Platforms to Amplify your Campaigns
Here’s something specific to Instagram that I found fascinating.
The Top 15 Instagram Influencer Marketing Platforms for 2018
Speaking about premium content being leveraged for income using a membership, what’s the level of success you’ve had in this space?
I’ve been mulling over this for some time without being able to reach a firm decision. Your input may be my tipping point.
I completely agree with:
Profitable Bloggers Don’t Put All Of Their Eggs in One Basket
This was something that I learned the hard way a long time ago when a profitable venture suddenly went bust leaving me without an income stream for several months.
Superb article. Very well laid out, absolutely easy on the eyes when reading.
Thank you for the thoughtful and insightful comment.
I love the idea of marketing on Instagram. It’s like a microblog in a way. I started getting more interested in Instagram lately and I’ve recently started trying to grow my following there.
In response to your paid membership question, it’s something I too had been mulling over on my other blog and did not end up doing it. I should have done it and I regret that I didn’t. It would have been a perfect match for myself and my audience.
What I was planning to do was video and printable lesson plans in the premium content. I say if you have been contemplating it go for it! You will then have no regrets. I regret a lot of missed opportunities I had with my previous blog but I am now older and wiser.
Thank you again for your very encouraging comment!
I love it! Very good material and advice for people just starting out!